You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Authors containing Leslie De Chernatony.
ANA has found 3 results for you, in 194 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The gap

As environments have become more competitive, so the nature of brands has changed. To appreciate this, depth interviews were conducted with twenty leading edge brand consultants. Brands have evolved beyond their earlier role of differentiating and...

Catalogue: Seminar 1996: The Big Brand Challenge
Authors: Leslie de Chernatony, Francesca Dall'Olmo Riley
June 15, 1996
×

Citation

de Chernatony and Dall'Olmo Riley (1996a, June 15). The gap. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-gap


Research papers

Team based brand building

This paper considers the extent to which members of the brand's team have similar perceptions about the emphasis being placed on different components of their brand. It opens by considering the way that brand management is shifting from the domain of...

Catalogue: Seminar 1994: Building Successful Brands
Authors: Leslie de Chernatony, Roger Took
June 15, 1994
×

Citation

de Chernatony and Took (1994a, June 15). Team based brand building. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/team-based-brand-building


Research papers

Using the extend Fishbein model to develop a marketing strategy in the mineral water market

This paper considers the value of understanding people’s attitudes towards mineral water. Its concern is to assess whether behavioural intentions can be predicted from the Extended Fishbein Model and to explore the ways in which the components...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Authors: Leslie de Chernatony, Simon Knox
June 15, 1989
×

Citation

de Chernatony and Knox (1989a, June 15). Using the extend Fishbein model to develop a marketing strategy in the mineral water market. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/using-the-extend-fishbein-model-to-develop-a-marketing-strategy-in-the-mineral-water-market